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Robert Morison Thomas H. Davenport Jeanne G. Harris Analytics at Work (Hardback)

Description: Further DetailsTitle: Analytics at WorkCondition: NewEAN: 9781422177693ISBN: 9781422177693Publisher: Harvard Business Review PressFormat: HardbackRelease Date: 02/08/2010Item Height: 234mmItem Length: 155mmItem Weight: 476gAuthor: Robert Morison, Thomas H. Davenport, Jeanne G. HarrisLanguage: EnglishSubtitle: Smarter Decisions, Better ResultsDescription: Most companies have massive amounts of data at their disposal, yet fail to utilize it in any meaningful way. But a powerful new business tool - analytics - is enabling many firms to aggressively leverage their data in key business decisions and processes, with impressive results. In their previous book, Competing on Analytics, Thomas Davenport and Jeanne Harris showed how pioneering firms were building their entire strategies around their analytical capabilities. Rather than "going with the gut" when pricing products, maintaining inventory, or hiring talent, managers in these firms use data, analysis, and systematic reasoning to make decisions that improve efficiency, risk-management, and profits. Now, in Analytics at Work, Davenport, Harris, and coauthor Robert Morison reveal how any manager can effectively deploy analytics in day-to-day operations--one business decision at a time. They show how many types of analytical tools, from statistical analysis to qualitative measures like systematic behavior coding, can improve decisions about everything from what new product offering might interest customers to whether marketing dollars are being most effectively deployed.Based on all-new research and illustrated with examples from companies including Humana, Best Buy, Progressive Insurance, and Hotels.com, this implementation-focused guide outlines the five-step DELTA model for deploying and succeeding with analytical initiatives. You'll learn how to: * Use data more effectively and glean valuable analytical insights * Manage and coordinate data, people, and technology at an enterprise level * Understand and support what analytical leaders do * Evaluate and choose realistic targets for analytical activity * Recruit, hire, and manage analysts Combining the science of quantitative analysis with the art of sound reasoning, Analytics at Work provides a road map and tools for unleashing the potential buried in your company's data.Country/Region of Manufacture: USGenre: Business & FinanceRelease Year: 2010 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.

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Robert Morison Thomas H. Davenport Jeanne G. Harris Analytics at Work (Hardback)

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Restocking Fee: No

Return shipping will be paid by: Buyer

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Item must be returned within: 30 Days

Refund will be given as: Money back or replacement (buyer's choice)

Publication Name: Analytics at Work

Title: Analytics at Work

EAN: 9781422177693

ISBN: 9781422177693

Release Date: 02/08/2010

Release Year: 2010

Subtitle: Smarter Decisions, Better Results

Country/Region of Manufacture: US

Book Title: Analytics at Work : Smarter Decisions, Better Results

Number of Pages: 240 Pages

Language: English

Publisher: Harvard Business Review Press

Topic: Business Ethics, Decision-Making & Problem Solving, Management, Business Mathematics

Item Height: 0.9 in

Publication Year: 2010

Illustrator: Yes

Genre: Education, Business & Economics

Item Weight: 16.8 Oz

Author: Thomas H. Davenport, Jeanne G. Harris, Robert Morison

Item Length: 9.2 in

Item Width: 6.1 in

Format: Hardcover

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