Richard O. Young PERSUASIVE COMMUNICATION How Audiences Decide 2ND ED. Routledge

Description: PERSUASIVE COMMUNICATION : How Audiences Decide - Revised, updated, expanded, Second Edition - SOFTCOVER book by Richard O. Young - Published by Routledge in 2017. Not remaindered or clipped. Authentic retail ISBN / UPC: 9781138920378 Appears unread and unused. There is just the slightest shelf wear to the covers and corners. Posted photos are mine and are of the actual book for sale. Ships right away, with cardboard protection, via USPS media mail. Thank you. From the back cover:This updated and expanded edition of Persuasive Communication offers a comprehensive introduction to persuasion and real-world decision making. Drawing on empirical research from social psychology, neuroscience, business communication research, cognitive science, and behavioral economics, Young reveals the thought processes of many different audiences―from investors to CEOs―to help students better understand why audiences make the decisions they make and how to influence them. The book covers a broad range of communication techniques, richly illustrated with compelling examples, including resumes, speeches, and slide presentations, to help students recognize persuasive methods that do, and do not, work. A detailed analysis of the emotions and biases that go into decision making arms students with perceptive insights into human behavior and helps them apply this understanding with various decision-making aids. Students will learn how to impact potential employers, clients, and other audiences essential to their success. This book will prove fascinating to many, and especially useful for students of persuasion, rhetoric, and business communication. Combined Shipping when you purchase more than one of my listings I will combine shipping costs.

Price: 11.95 USD

Location: North Charleston, South Carolina

End Time: 2024-11-29T15:40:19.000Z

Shipping Cost: 5.99 USD