Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Rethinking Public Relations: Persuasion, Democracy And SocietyISBN13:9781138593657ISBN10:1138593656Author:Moloney, Kevin (Author), McGrath, Conor (Author)Description:This New, Third Edition Of Rethinking Public Relations Continues The Argument Of Previous Editions That Public Relations Is Weak Propaganda However, While Earlier Editions Focused On Pr As Representative Of The Uneven Power Distribution In Society, This Book Goes Further, Conceiving The Power Of Pr As More Than Just Structural But Also As Having An Important Rhetorical Component In This Extensively Revised Edition, Moloney And Mcgrath Dissect The Nature Of The Modern Pr Industry, Arguing That Its Idealised Self-Presentation Should Be Replaced By A More Realistic And Credible Defence Of The Societal Value Produced By Advocacy And Counter-Advocacy This Book Includes Expanded Coverage Of Pr's Impact On Society (Through Areas Such As Csr, Sponsorship And Community Relations), Its Relationship With Stakeholders, And Its Role In Democratic Debate And Public Policy Making It Also Considers The Ways In Which Journalism Has Capitulated To Pr In An Era Of 'Fake News' And 'Churnalism' And In This New Edition, The Role Of Digital And Social Media Is Examined For The First Time Maintaining The Rigorous And Critical Stance Of Previous Editions, This New Edition Will Also Prove Accessible To Masters Level And Final-Year Undergraduate Students Studying Public Relations, Media And Communications Studies It Will Also Be Of Great Value To Practitioners Who Seek To Widen Pr's 'Voice' Binding:Hardcover, HardcoverPublisher:RoutledgePublication Date:2019-07-30Weight:0 lbsDimensions:Number of Pages:194Language:English
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Book Title: Rethinking Public Relations: Persuasion, Democracy And Socie...
Item Length: 9.2in
Item Width: 6.2in
Author: Conor Mcgrath, Kevin Moloney
Publication Name: Rethinking Public Relations
Format: Hardcover
Language: English
Publisher: Routledge
Publication Year: 2019
Type: Textbook
Item Weight: 19.1 Oz
Number of Pages: 194 Pages
