Description: Rethinking Luxury Fashion by Thomaï Serdari Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives are fully in command of how to move from strategy to tactics. Publisher Description Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives are fully in command of how to move from strategy to tactics. Specifically, it studies the brands, their products and signature experiences as well as their relationship with the consumer in an attempt to define the greater powers that have pushed fashion labels in and out of fashion. It focuses on case analysis of specific luxury fashion brands and attempts to link those to the greater context of material culture while also elaborating on theoretical discussions. Bridging theory and practice, this book explores the relationship between creative strategy and cultural intelligence. Author Biography Thomaï Serdari is Adjunct Professor of Marketing and Director of the Fashion & Luxury MBA at the Leonard N. Stern School of Business at New York University, USA. Serving as the Business Editor of Luxury: History, Culture, Consumption, she is an expert on luxury and actively studies, values, and reports on companies or funds that operate and invest within the luxury goods market. Details ISBN 3030453006 ISBN-13 9783030453008 Title Rethinking Luxury Fashion Author Thomaï Serdari Format Hardcover Year 2020 Pages 191 Edition 1st Publisher Springer Nature Switzerland AG GE_Item_ID:137657461; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys
Price: 81.73 USD
Location: Fairfield, Ohio
End Time: 2024-09-26T23:02:22.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
ISBN-13: 9783030453008
Type: NA
Publication Name: NA
Book Title: Rethinking Luxury Fashion : the Role of Cultural Intelligence in Creative Strategy
Number of Pages: Xxii, 191 Pages
Language: English
Publisher: Springer International Publishing A&G
Publication Year: 2020
Topic: Marketing / General, Graphic Arts / Branding & Logo Design, Industries / General, Commerce
Illustrator: Yes
Genre: Design, Business & Economics
Item Weight: 16 Oz
Item Length: 8.3 in
Author: Thomaï Serdari
Book Series: Palgrave Advances in Luxury Ser.
Item Width: 5.8 in
Format: Hardcover
