Description: Rethinking Luxury Fashion : The Role of Cultural Intelligence in Creative Strategy, Hardcover by Serdari, Thomaï, ISBN 3030453006, ISBN-13 9783030453008, Brand New, Free shipping in the US Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives are fully in command of how to move from strategy to tactics. Specifically, it studies the brands, their products and signature experiences as well as their relationship with the consumer in an attempt to define the greater powers that have pushed fashion labels in and out of fashion. It focuses on case analysis of specific luxury fashion brands and attempts to link those to the greater context of material culture while also elaborating on theoretical discussions. Bridging theory and practice, this book explores the relationship between creative strategy and cultural intelligence.
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Book Title: Rethinking Luxury Fashion : the Role of Cultural Intelligence in Creative Strategy
Number of Pages: Xxii, 191 Pages
Language: English
Publisher: Springer International Publishing A&G
Topic: Marketing / General, Graphic Arts / Branding & Logo Design, Industries / General, Commerce
Publication Year: 2020
Illustrator: Yes
Genre: Design, Business & Economics
Item Weight: 16 Oz
Author: Thomaï Serdari
Item Length: 8.3 in
Item Width: 5.8 in
Book Series: Palgrave Advances in Luxury Ser.
Format: Hardcover
