Description: Retail Disruptors : The Spectacular Rise and Impact of the Hard Discounters, Paperback by Steenkamp, Jan-Benedict; Sloot, Laurens, ISBN 0749483474, ISBN-13 9780749483470, Brand New, Free P&P in the UK This accessible guide for students and practitioners in brand manufacturing, retailing, and retail marketing features bullets, checklists, summary charts, and b&w charts and graphics. Offering an international perspective, th explains how conventional retailers can respond to the market threat of hard discounters, detailing the business models and key strategies of four international hard discounters, all supermarket chains: Aldi, Lidl, Trader Joe’s, and DIA. These hard discounters are examined in the context of global markets and developments in the US grocery market, such as Amazon and other online retailing. Th then outlines competitive counterstrategies for conventional retailers and brand manufacturers competing with hard discounters. In addition, it gives ideas for cooperation, such as producing private labels for hard discounters. Annotation ©2018 Ringgold, Inc., Portland, OR ()
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Book Title: Retail Disruptors : The Spectacular Rise and Impact of the Hard D
Number of Pages: 264 Pages
Language: English
Publication Name: Retail Disruptors: the Spectacular Rise and Impact of the Hard Discounters
Publisher: Kogan Page LTD
Publication Year: 2018
Subject: Advertising, Business
Item Height: 235 mm
Item Weight: 460 g
Type: Textbook
Author: Jan-Benedict Steenkamp, Laurens Sloot
Item Width: 155 mm
Format: Paperback
