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Relationship Marketer : Rethinking Strategic Relationship Marketing, Paperbac...

Description: Relationship Marketer : Rethinking Strategic Relationship Marketing, Paperback by Hougaard, Soren; Bjerre, Mogens, ISBN 3642444202, ISBN-13 9783642444203, Like New Used, Free shipping in the US This book explains how the concept of mutuality is quickly becoming a fundamental principle in marketing. It presents useful, and applicable marketing models, typologies and tools, as well as guides to the systematic generation of strategic opportunities.

Price: 65.97 USD

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Relationship Marketer : Rethinking Strategic Relationship Marketing, Paperbac...

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Book Title: Relationship Marketer : Rethinking Strategic Relationship Marketi

Number of Pages: Xiii, 223 Pages

Language: English

Publication Name: Relationship Marketer : Rethinking Strategic Relationship Marketing

Publisher: Springer Berlin / Heidelberg

Publication Year: 2014

Subject: Marketing / General, Customer Relations

Item Weight: 16 Oz

Type: Textbook

Item Length: 9.3 in

Author: Mogens Bjerre, Soren Hougaard

Subject Area: Business & Economics

Item Width: 6.1 in

Format: Trade Paperback

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