Description: Relationship Marketer : Rethinking Strategic Relationship Marketing, Paperback by Hougaard, Soren; Bjerre, Mogens, ISBN 3642444202, ISBN-13 9783642444203, Like New Used, Free shipping in the US This book explains how the concept of mutuality is quickly becoming a fundamental principle in marketing. It presents useful, and applicable marketing models, typologies and tools, as well as guides to the systematic generation of strategic opportunities.
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Book Title: Relationship Marketer : Rethinking Strategic Relationship Marketi
Number of Pages: Xiii, 223 Pages
Language: English
Publication Name: Relationship Marketer : Rethinking Strategic Relationship Marketing
Publisher: Springer Berlin / Heidelberg
Publication Year: 2014
Subject: Marketing / General, Customer Relations
Item Weight: 16 Oz
Type: Textbook
Item Length: 9.3 in
Author: Mogens Bjerre, Soren Hougaard
Subject Area: Business & Economics
Item Width: 6.1 in
Format: Trade Paperback