Description: RARE Vintage HERALDIC DESIGN: Its Origins, Ancient Forms, & Modern Usage A little wear on the hardcover, see photos, but the inside pages are nice. published in 1962, this 60 year old treasure will delight designers, artists, and other interested parties alike. The functional importance of heraldry during the age of chivalry is reflected in the decorative techniques and the great wealth of design which we have inherited. No one will deny that the richness and beauty of heraldic design has survived the manner of life which brought it into being. What few people realize is that heraldry has limitless uses today in art, industry, advertising, trade-marking and, as always, for family coats-of-arms. Drawing upon the vast storehouse of devices, coats, shields and the many other sources of heraldic design to be found in the museums, the libraries and the archives of Europe and the West, Hubert Alcock has succeeded in presenting a meaningful picture of the heraldic art, carefully distinguishing between the various tendencies in the field in order to establish for modern usage the principles of good design as derived from basic heraldic intention. As codes of honor, disciplines of knighthood, rituals of competition and refinements of warfare developed, heraldry evolved into an exact art and science; denoting the accomplishments as well as the genealogies of individuals and families. You will find within the pages of this volume every step in the development of heraldry clearly illustrated and explained through picture and text. Each emblem presented has been analyzed in accordance with the best principles of heraldic design. There are chapters devoted to the design of personal, commercial and family arms. The special section on the art of heraldic calligraphy and the explicit and detailed instructions on the use of heraldry in advertising, brand-labelling and related fields will prove invaluable to the student, the artist, the designer and to all those whose concern it is to increase design effectiveness in daily life.
Price: 40 USD
Location: North Hollywood, California
End Time: 2024-12-20T01:21:47.000Z
Shipping Cost: 4 USD
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Topic: Ancient
Subject: History
Binding: Hardcover
Author: Hubert Allcock
Publisher: Turor Publishing
Original/Facsimile: Original
Year Printed: 1962
