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Rajagopal Qualitative Marketing Research (Paperback) (UK IMPORT)

Description: Further DetailsTitle: Qualitative Marketing ResearchCondition: NewSubtitle: Understanding How Behavioral Complexities Drive Marketing StrategiesEAN: 9781949991017ISBN: 9781949991017Publisher: Business Expert PressFormat: PaperbackRelease Date: 01/30/2019Description: Qualitative research manages the fundamental challenge in interpreting the complexities associated with consumer behavior, particularly in large diversified marketplace and guides managers towards understanding consumers. This book discusses qualitative research modeling and new approaches of qualitative data collection, interpretation of results, reporting, and deriving managerial implications.Discussions in the book present new insights on conducting and applying qualitative market research and emphasizes on the application of qualitative research in consumer-centric companies. The book argues that companies need to consider a broader perspective of marketing research to support marketing decisions derived by understanding consumer behavior using qualitative research methodology.Language: EnglishCountry/Region of Manufacture: USAuthor: RajagopalGenre: Business & FinanceType: Management SkillsRelease Year: 2019 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.

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Rajagopal Qualitative Marketing Research (Paperback) (UK IMPORT)

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Book Title: Qualitative Marketing Research

Title: Qualitative Marketing Research

Subtitle: Understanding How Behavioral Complexities Drive Marketing Strateg

EAN: 9781949991017

ISBN: 9781949991017

Release Date: 01/30/2019

Release Year: 2019

Country/Region of Manufacture: US

Genre: Business & Finance

Publisher: Business Expert Press

Publication Year: 2019

Subject: General

Number of Pages: 196 Pages

Language: English

Publication Name: Qualitative Marketing Research : Understanding How Behavioral Complexities Drive Marketing Strategies

Type: Textbook

Subject Area: Business & Economics

Author: . Rajagopal

Format: Trade Paperback

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