Description: Further DetailsTitle: Qualitative Marketing ResearchCondition: NewSubtitle: Understanding How Behavioral Complexities Drive Marketing StrategiesEAN: 9781949991017ISBN: 9781949991017Publisher: Business Expert PressFormat: PaperbackRelease Date: 01/30/2019Description: Qualitative research manages the fundamental challenge in interpreting the complexities associated with consumer behavior, particularly in large diversified marketplace and guides managers towards understanding consumers. This book discusses qualitative research modeling and new approaches of qualitative data collection, interpretation of results, reporting, and deriving managerial implications.Discussions in the book present new insights on conducting and applying qualitative market research and emphasizes on the application of qualitative research in consumer-centric companies. The book argues that companies need to consider a broader perspective of marketing research to support marketing decisions derived by understanding consumer behavior using qualitative research methodology.Language: EnglishCountry/Region of Manufacture: USAuthor: RajagopalGenre: Business & FinanceType: Management SkillsRelease Year: 2019 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: Qualitative Marketing Research
Title: Qualitative Marketing Research
Subtitle: Understanding How Behavioral Complexities Drive Marketing Strateg
EAN: 9781949991017
ISBN: 9781949991017
Release Date: 01/30/2019
Release Year: 2019
Country/Region of Manufacture: US
Genre: Business & Finance
Publisher: Business Expert Press
Publication Year: 2019
Subject: General
Number of Pages: 196 Pages
Language: English
Publication Name: Qualitative Marketing Research : Understanding How Behavioral Complexities Drive Marketing Strategies
Type: Textbook
Subject Area: Business & Economics
Author: . Rajagopal
Format: Trade Paperback