Description: Qualitative Marketing Research : Understanding How Behavioral Complexities Drive Marketing Strategies, Paperback by Rajagopal, ISBN 1949991016, ISBN-13 9781949991017, Brand New, Free shipping in the US This book discusses qualitative research modeling and new approaches of qualitative data collection, interpretation of results, reporting, and deriving managerial implications. Qualitative research manages the fundamental challenge in interpreting the complexities associated with consumer behavior, particularly in large diversified marketplace and guides managers towards understanding consumers. This book discusses qualitative research modeling and new approaches of qualitative data collection, interpretation of results, reporting, and deriving managerial implications. Discussions in th present new insights on conducting and applying qualitative market research and emphasizes on the application of qualitative research in consumer-centric companies. Th argues that companies need to consider a broader perspective of marketing research to support marketing decisions derived by understanding consumer behavior using qualitative research methodology.
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Book Title: Qualitative Marketing Research : Understanding How Behavioral Com
Publisher: Business Expert Press
Publication Year: 2019
Subject: General
Number of Pages: 196 Pages
Language: English
Publication Name: Qualitative Marketing Research : Understanding How Behavioral Complexities Drive Marketing Strategies
Type: Textbook
Subject Area: Business & Economics
Author: . Rajagopal
Format: Trade Paperback
