Description: Qualitative Marketing Research : Understanding Consumer Behaviour, Paperback by Maison, Dominika, ISBN 1138607762, ISBN-13 9781138607767, Brand New, Free shipping in the US Uniquely practical in its approach, this book is vital reading for advanced undergraduate and postgraduate students of marketing research, consumer behaviour and consumer psychology.
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Book Title: Qualitative Marketing Research : Understanding Consumer Behaviour
Number of Pages: 238 Pages
Publication Name: Qualitative Marketing Research : Understanding Consumer Behaviour
Language: English
Publisher: Routledge
Publication Year: 2018
Item Height: 0.6 in
Subject: Consumer Behavior, Research & Development, Research, Marketing / Research
Type: Textbook
Item Weight: 17.5 Oz
Item Length: 9.6 in
Subject Area: Social Science, Business & Economics
Author: Dominika Maison
Item Width: 6.9 in
Format: Trade Paperback
