Professional Product Owner, The: Leveraging Scrum as a Competitive Advantage by

Description: Professional Product Owner, The by Ralph Jocham, Don McGreal The role of the Product Owner is more crucial than ever. But its about much more than mechanics: its about taking accountability and refocusing on value as the primary objective of all you do. In The Professional Product Owner, two leading experts in successful Scrum product ownership show exactly how to do this. Youll learn how to identify where value can be found, measure it, and maximise it throughout your entire product lifecycle. Drawing on their combined 40+ years of experience in using agile and Scrum in product management, Don McGreal and Ralph Jocham guide you through all facets of envisioning, emerging, and maturing a product using the Scrum framework. McGreal and Jocham discuss strategy, showing how to connect Vision, Value, and Validation in ROI-focused agile product management. They lay out Scrum best-practices for managing complexity and continuously delivering value, and they define the concrete practices and tools you can use to manage Product Backlogs and release plans, all with the goal of making you a more successful Product Owner. Throughout, the authors share revealing personal experiences that illuminate obstacles to success and show how they can be overcome. FORMAT Paperback LANGUAGE English CONDITION Brand New Author Biography Don McGreal, in his role as VP of Learning Solutions at Improving, is a hands-on agile consultant and instructor. He specialises in agile coaching at the enterprise and product management levels within larger organisations. Don is a Professional Scrum Trainer who has authored and taught classes for thousands of software professionals around the globe. He is also co-founder of TastyCupcakes.org, a comprehensive collection of games and exercises for accelerating the adoption of agile principles. Ralph Jocham has spent the last 20 years collecting professional software and product development experience in France, the UK, the USA, and now Switzerland. He became an Agile evangelist in 2000 and perfected his approach at ThoughtWorks. Ralph also is Europes first trainer with Scrum.org and has taught thousands of professionals around the globe. When not busy running his company, Effective Agile, or helping all kinds of enterprises in Europe, he enjoys teaching at universities. Table of Contents About the Author Part I: Strategy Chapter 1: Agile Product Management Chapter 2: Vision Chapter 3: Value Chapter 4: Validation Part II: Scrum Chapter 5: Empiricism Chapter 6: Scrum Part III: Tactics Chapter 7: Product Backlog Management Chapter 8: Release Management Chapter 9: The Successful Product Owner Index Long Description Product ownership is an utterly crucial role in most businesses. Scrum recognizes this -- but unfortunately, many companies, agile resources, and training curricula focus primarily on the mechanics of product ownership. Mechanics are important, but only as a means to an end: value. The Professional Product Owner will help product owners and their organizations refocus on value as the primary objective. The authors offer detailed practices for identifying where value can be found, measuring it, and maximizing it throughout the entire product lifecycle. Drawing on their combined 40+ years of experience in using agile and Scrum in product delivery, the authors show how to go beyond merely writing requirements and managing product backlogs, to take accountability and drive the process from vision to value. Feature How Product Owners in Scrum environments can reframe their roles as value maximizers and visionary entrepreneurs Cutting-edge guidance for product owners and other team members: from product vision to first sprint A powerful approach to measuring product value and bringing greater empiricism to development Practical resources for product backlog management as well as release management Closely tied to Scrum.orgs Professional Product Ownership certification and courses: authored by the only two trainers permitted to revise Scrum.orgs curricula Details ISBN0134686470 Author Don McGreal ISBN-10 0134686470 ISBN-13 9780134686479 Media Book Year 2018 Subtitle Leveraging Scrum as a Competitive Advantage Country of Publication United States Pages 384 DEWEY 658.404 Format Paperback Short Title The Professional Product Owner Language English Birth 1947 Affiliation Professor in Politics, University of York Position Professor in Politics Qualifications QC Imprint Addison Wesley Place of Publication Boston AU Release Date 2018-09-17 NZ Release Date 2018-09-17 US Release Date 2018-09-17 UK Release Date 2018-09-17 Publisher Pearson Education (US) Series The Professional Scrum Series Publication Date 2018-09-17 Audience Professional & Vocational We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:123766385;

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