Description: Other than the used sticker on the front this book is in excellent condition! Principles of Marketing by Gary Armstrong Kotler 2017, Hardcover 17 E GREAT USED Principles of Marketing 17th Edition ISBN-13: 978-0134492513, ISBN-10: 013449251X For Principles of Marketing courses that require a comprehensive text. Help readers learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.
Price: 22.99 USD
Location: Saint Johns, Florida
End Time: 2025-01-13T19:19:55.000Z
Shipping Cost: 6.88 USD
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Item Specifics
All returns accepted: ReturnsNotAccepted
Number of Pages: 736 Pages
Language: English
Publication Name: Principles of Marketing
Publisher: Pearson Education
Publication Year: 2017
Subject: Marketing / General
Item Height: 3.9 in
Item Weight: 3.5 Oz
Type: Textbook
Author: Gary Armstrong
Subject Area: Business & Economics
Item Length: 3.9 in
Item Width: 3.9 in
Format: Hardcover
