Description: Product Description : Primer of Public Relations Research Thousands of public relations PR students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns Revised and expanded to reflect todays emphasis on standardsbased practice the third edition has a heightened emphasis on setting baselines creating benchmarks and assessing progress Stacks presents stepbystep guidelines for using a wide range of qualitative and quantitative methods to track output outtakes and outcomes and shows how to present research findings clearly to clients Every chapter features review questions and a compelling practice problem PowerPoint slides for use in teaching are provided at the companion website Instructors requesting a desk copy also receive a supplemental Instructors Manual with a test bank suggested readings and case studiesNew to This EditionChapter on standardization moving beyond the prior editions focus on best practicesChapter on different types of data sets with attention to the advantages and disadvantages of using Big DataAddresses the strategic use of key performance indicatorsCovers the latest content analysis softwarePedagogical FeaturesEach chapter opens with a chapter overview and concludes with review questionsEndofchapter practice problems guide readers to implement what they have learned in a PR projectAppendix provides a dictionary of public relations measurement and research termsSupplemental Instructors Manual and PowerPoint slides( it is an used product )
Price: 48.77 USD
Location: Houston, Texas
End Time: 2024-12-10T09:00:18.000Z
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Brand: The Guilford Press
UPC: 9781462522705
MPN: 9.78146E+12
Model No: 9.78146E+12
Country of Origin: USA United States
Net Quantity/Number of Units: 1
Dimensions LxWxH - Cms: 6.13X1X9.25
ISBN-10: 146252270X
ISBN-13: 9781462522705
SKU: SONG146252270X
Edition: Third
No. of Pages: 404
Book Title: Primer of Public Relations Research
Number of Pages: 404 Pages
Language: English
Publication Name: Primer of Public Relations Research
Publisher: Guilford Publications
Publication Year: 2016
Subject: Communication Studies, Public Relations, Marketing / Research
Item Height: 1 in
Type: Textbook
Item Weight: 24.9 Oz
Author: Don W. Stacks
Subject Area: Language Arts & Disciplines, Business & Economics
Item Length: 9.2 in
Item Width: 6.1 in
Format: Hardcover
