Description: Priceless : The Myth of Fair Value (And How to Take Advantage of It), Paperback by Poundstone, William, ISBN 0809078813, ISBN-13 9780809078813, Brand New, Free shipping in the US Explores the psychology of price, exposing how retailers try to get consumers to pay more for less and how this new mindset dictates the design of price tags, menus, rebates, cell phone plans, supermarket aisles, real estate offers, wage packages and much more. By the best-selling author of Fortune's Formula.
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Book Title: Priceless : the Myth of Fair Value (And How to Take Advantage of It)
Number of Pages: 352 Pages
Language: English
Publisher: Farrar, Straus & Giroux
Publication Year: 2011
Item Height: 1 in
Topic: Marketing / General, Industries / Retailing, Consumer Behavior, Sales & Selling / General
Illustrator: Yes
Genre: Business & Economics
Item Weight: 12 Oz
Item Length: 8.2 in
Author: William Poundstone
Item Width: 7.9 in
Format: Trade Paperback