Priceless: The Myth of Fair Value (and How to Take Advantage of It) (1st EDITION

Description: Priceless: The Myth of Fair Value (and How to Take Advantage of It) (1st EDITION) Author: William Poundstone Condition: Good Hardcover Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of the 99 Cents Only store is twice that of Wal-Mart. Why do text messages cost money, while e-mails are free? Why do jars of peanut butter keep getting smaller in order to keep the price the "same"? The answer is simple: prices are a collective hallucination.In Priceless, the bestselling author William Poundstone reveals the hidden psychology of value. In psychological experiments, people are unable to estimate "fair" prices accurately and are strongly influenced by the unconscious, irrational, and politically incorrect. It hasn't taken long for marketers to apply these findings. "Price consultants" advise retailers on how to convince consumers to pay more for less, and negotiation coaches offer similar advice for businesspeople cutting deals. The new psychology of price dictates the design of price tags, menus, rebates, "sale" ads, cell phone plans, supermarket aisles, real estate offers, wage packages, tort demands, and corporate buyouts. Prices are the most pervasive hidden persuaders of all. Rooted in the emerging field of behavioural decision theory, Priceless should prove indispensable to anyone who negotiates and does business. Oakmont Books | Rare, Pre-owned, Special Interest & Hard To Find Books | Non-Fiction | Australia & worldwide | Online Priceless: The Myth of Fair Value (and How to Take Advantage of It) (1st EDITION) Author: William Poundstone Condition: Good Hardcover Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People uséd to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of the 99 Cents Only store is twice that of Wal-Mart. Why do text messages cost money, while e-mails are free? Why do jars of peanut butter keep getting smaller in order to keep the price the "same"? The answer is simple: prices are a collective hallucination. In Priceless, the bestselling author William Poundstone reveals the hidden psychology of value. In psychological experiments, people are unable to estimate "fair" prices accurately and are strongly influenced by the unconscious, irrational, and politically incorrect. It hasn't taken long for marketers to apply these findings. "Price consultants" advise retailers on how to convince consumers to pay more for less, and negotiation coaches offer similar advice for businesspeople cutting deals. The new psychology of price dictates the design of price tags, menus, rebates, "sale" ads, cell phone plans, supermarket aisles, real estate offers, wage packages, tort demands, and corporate buyouts. Prices are the most pervasive hidden persuaders of all. Rooted in the emerging field of behavioural decision theory, Priceless should prove indispensable to anyone who negotiates and does business. Oakmont Books | Rare, Pre-owned, Special Interest & Hard To Find Books | Non-Fiction | Australia & worldwide | Online × Buy now and save! Shipping info Click the Shipping & Payments tab above the listing description for more info Click the Shipping & Payments tab above the listing description for more info! Additional delivery notes PICK UP OPTION Sorry, our items are NOT available for pick-up. PAYMENT Immediate payment is required upon selecting "Buy It Now" or upon checking out through the cart. We accept payment via All Major Credit Cards (Visa, Mastercard, AMEX, Discover), Google Pay, PayPal, & Apple Pay (on mobile & eBay App). Thank you for shopping with us on eBay! Additional Information No additional information at this time Ask seller a question You might also like A Complete Guide to Heraldry A History of Modern Singapore 1819-2005 A Cabinet Diary: A Personal Record of the First Keating Government (1st EDITION) A Cabinet Diary: A Personal Record of the First Keating Government (1st EDITION) Contact To contact our Customer Service Team, simply click the button here and our Customer Service team will be happy to assist. Ask seller a question © Oakmont Books Shipping & Payments Click the Shipping & Payments tab above the listing description for more info Payment Accepted Payment Methods Immediate payment is required upon selecting "Buy It Now" or upon checking out through the cart. We accept payment via All Major Credit Cards (Visa, Mastercard, AMEX, Discover), Google Pay, PayPal, & Apple Pay (on mobile & eBay App). Thank you for shopping with us on eBay! Returns Returns are not accepted Seller will pay for return shipping. eBay integration by

Price: 31.95 AUD

Location: Sydney, New South Wales

End Time: 2025-01-21T12:03:30.000Z

Shipping Cost: 30.96 AUD