Description: Predictably Irrational, Revised and Expanded Edition by Dr Dan Ariely In the tradition of "Freakonomics" and "Blink," a behavioral economist argues that human behavior is often anything but rational--that thoughts are not random, but instead are systematic and predictable. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, and the inspiration for the NBC show The Irrational"A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled." -- Jerome Groopman, New York Times bestselling author of How Doctors Think"Ariely is a genius at understanding human behavior: no economist does a better job of uncovering and explaining the hidden reasons for the weird ways we act, in the marketplace and out. Predictably Irrational will reshape the way you see the world, and yourself, for good." -- James Surowiecki, author of The Wisdom of CrowdsWhy do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?When it comes to making decisions in our lives, we think were making smart, rational choices. But are we? In this revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. Theyre systematic and predictable--making us predictably irrational. Back Cover Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? When it comes to making decisions in our lives, we think were making smart, rational choices. But are we? In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. Theyre systematic and predictable--making us predictably irrational. Author Biography Dan Ariely is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University. He is a founding member of the Center for Advanced Hindsight; a cocreator of the film documentary (Dis)Honesty: The Truth About Lies; and a three-time New York Times bestselling author. His books include Predictably Irrational, The Upside of Irrationality, The (Honest) Truth About Dishonesty, Irrationally Yours, Payoff, Dollars and Sense, and Amazing Decisions. His TED Talks have been viewed more than 27 million times. His work has been featured in the New York Times, the Wall Street Journal, the Washington Post, the Boston Globe, and elsewhere. He lives in North Carolina with his family. Review "This is a wonderful, eye-opening book. Deep, readable, and providing refreshing evidence that there are domains and situations in which material incentives work in unexpected ways. We humans are humans, with qualities that can be destroyed by the introduction of economic gains. A must read!" -- Nassim Nicholas Taleb, New York Times bestselling author of The Black Swan: The Impact of the Highly Improbable"An entertaining look at human foibles." -- New York Times"Sly and lucid. . . . Predictably Irrational is a far more revolutionary book than its unthreatening manner lets on." -- New York Times Book Review"Surprisingly entertaining. . . . Easy to read. . . . Arielys book makes economics and the strange happenings of the human mind fun." -- USA Today"A fascinating romp through the science of decision-making that unmasks the ways that emotions, social norms, expectations, and context lead us astray." -- Time magazine"In creative ways, author Dan Ariely puts rationality to the test. . . . New experiments and optimistic ideas tumble out of him, like water from a fountain." -- Boston Globe"An entertaining tour of the many ways people act against their best interests, drawing on Arielys own ingeniously designed experiments. . . . Personal and accessible." -- BusinessWeek"Arielys book addresses some weighty issues . . . with an unexpected dash of humor." -- Entertainment Weekly"A spry treatise on how the world works and how we spend our money based on other peoples rules. . . . Ariely has a brilliant solution to a problem that is very real . . . Make a point of seeing this book. That way youll know you want it, and you will." -- Kirkus Reviews (starred)"Inventive. . . . An accessible account. . . . Ariely is a more than capable storyteller . . . If only more researchers could write like this, the world would be a better place." -- Financial Times"Arielys intelligent, exuberant style and thought-provoking arguments make for a fascinating, eye-opening read." -- Publishers Weekly"A taxonomy of financial folly." -- The New Yorker"Smart." -- Slate"A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled." -- Jerome Groopman, New York Times bestselling author of How Doctors Think"Dan Ariely is a genius at understanding human behavior: no economist does a better job of uncovering and explaining the hidden reasons for the weird ways we act, in the marketplace and out. PREDICTABLY IRRATIONAL will reshape the way you see the world, and yourself, for good." -- James Surowiecki, author of The Wisdom of Crowds"PREDICTABLY IRRATIONAL is a charmer-filled with clever experiments, engaging ideas, and delightful anecdotes. Dan Ariely is a wise and amusing guide to the foibles, errors, and bloopers of everyday decision-making." -- Daniel Gilbert, Professor of Psychology, Harvard University and author of Stumbling on Happiness"The most difficult part of investing is managing your emotions. Dan explains why that is so challenging for all of us, and how recognizing your built-in biases can help you avoid common mistakes." -- Charles Schwab, Chairman and CEO, The Charles Schwab Corporation"PREDICTABLY IRRATIONAL is wildly original. It shows why--much more often than we usually care to admit--humans make foolish, and sometimes disastrous, mistakes. Ariely not only gives us a great read; he also makes us much wiser." -- George Akerlof, Nobel Laureate in Economics, 2001 Koshland Professor of Economics, University of California at Berkeley"Dan Arielys ingenious experiments explore deeply how our economic behavior is influenced by irrational forces and social norms. In a charmingly informal style that makes it accessible to a wide audience, PREDICTABLY IRRATIONAL provides a standing criticism to the explanatory power of rational egotistic choice." -- Kenneth Arrow, Nobel Prize in Economics 1972, Professor of Economics Stanford University"A delightfully brilliant guide to our irrationality--and how to overcome it--in the marketplace and everyplace." -- Geoffrey Moore, author of Crossing the Chasm and Dealing with Darwin"After reading this book, you will understand the decisions you make in an entirely new way." -- Nicholas Negroponte, founder of MITs Media Lab and founder and chairman of the One Laptop per Child non-profit association"PREDICTABLY IRRATIONAL is a scientific but imminently readable and decidedly insightful look into why we do what we do every day...and why, even though we know better, we may never change." -- Wenda Harris Millard, President, Media, Martha Stewart Living Omnimedia"Predictably Irrational is an important book. Full of valuable and entertaining insights that will make an impact on your business, professional, and personal life." -- Jack M Greenberg, Chairman, Western Union Company, Retired Chairman and CEO, McDonalds Corporation"Predictably Irrational is clever, playful, humorous, hard hitting, insightful, and consistently fun and exciting to read." -- Paul Slovic, Founder and President, Decision Research"Freakonomics held that people respond to incentives, perhaps in undesirable ways, but always rationally. Dan Ariely shows you how people are deeply irrational, and predictably so." -- Chip Heath, Co-Author, Made to Stick, Professor, Stanford Graduate School of Business Long Description "A marvelous book… thought provoking and highly entertaining." -Jerome Groopman, New York Times bestselling author of How Doctors Think "Ariely not only gives us a great read; he also makes us much wiser." -George Akerlof, 2001 Nobel Laureate in Economics "Revolutionary." -New York Times Book Review Behavioral economist and New York Times bestselling author Dan Ariely offers a much-needed take on the irrational decisions that led to our current economic crisis. Review Quote "This is a wonderful, eye-opening book. Deep, readable, and providing refreshing evidence that there are domains and situations in which material incentives work in unexpected ways. We humans are humans, with qualities that can be destroyed by the introduction of economic gains. A must read!" -- Nassim Nicholas Taleb, New York Times bestselling author of The Black Swan: The Impact of the Highly Improbable "An entertaining look at human foibles." -- New York Times "Sly and lucid. . . . Predictably Irrational is a far more revolutionary book than its unthreatening manner lets on." -- New York Times Book Review "Surprisingly entertaining. . . . Easy to read. . . . Arielys book makes economics and the strange happenings of the human mind fun." -- USA Today "A fascinating romp through the science of decision-making that unmasks the ways that emotions, social norms, expectations, and context lead us astray." -- Time magazine "In creative ways, author Dan Ariely puts rationality to the test. . . . New experiments and optimistic ideas tumble out of him, like water from a fountain." -- Boston Globe "An entertaining tour of the many ways people act against their best interests, drawing on Arielys own ingeniously designed experiments. . . . Personal and accessible." -- BusinessWeek "Arielys book addresses some weighty issues . . . with an unexpected dash of humor." -- Entertainment Weekly "A spry treatise on how the world works and how we spend our money based on other peoples rules. . . . Ariely has a brilliant solution to a problem that is very real . . . Make a point of seeing this book. That way youll know you want it, and you will." -- Kirkus Reviews (starred) "Inventive. . . . An accessible account. . . . Ariely is a more than capable storyteller . . . If only more researchers could write like this, the world would be a better place." -- Financial Times "Arielys intelligent, exuberant style and thought-provoking arguments make for a fascinating, eye-opening read." -- Publishers Weekly "A taxonomy of financial folly." -- The New Yorker "Smart." -- Slate "A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled." -- Jerome Groopman, New York Times bestselling author of How Doctors Think "Dan Ariely is a genius at understanding human behavior: no economist does a better job of uncovering and explaining the hidden reasons for the weird ways we act, in the marketplace and out. PREDICTABLY IRRATIONAL will reshape the way you see the world, and yourself, for good." -- James Surowiecki, author of The Wisdom of Crowds "PREDICTABLY IRRATIONAL is a charmer-filled with clever experiments, engaging ideas, and delightful anecdotes. Dan Ariely is a wise and amusing guide to the foibles, errors, and bloopers of everyday decision-making." -- Daniel Gilbert, Professor of Psychology, Harvard University and author of Stumbling on Happiness "The most difficult part of investing is managing your emotions. Dan explains why that is so challenging for all of us, and how recognizing your built-in biases can help you avoid common mistakes." -- Charles Schwab, Chairman and CEO, The Charles Schwab Corporation "PREDICTABLY IRRATIONAL is wildly original. It shows why--much more often than we usually care to admit--humans make foolish, and sometimes disastrous, mistakes. Ariely not only gives us a great read; he also makes us much wiser." -- George Akerlof, Nobel Laureate in Economics, 2001 Koshland Professor of Economics, University of California at Berkeley "Dan Arielys ingenious experiments explore deeply how our economic behavior is influenced by irrational forces and social norms. In a charmingly informal style that makes it accessible to a wide audience, PREDICTABLY IRRATIONAL provides a standing criticism to the explanatory power of rational egotistic choice." -- Kenneth Arrow, Nobel Prize in Economics 1972, Professor of Economics Stanford University "A delightfully brilliant guide to our irrationality--and how to overcome it--in the marketplace and everyplace." -- Geoffrey Moore, author of Crossing the Chasm and Dealing with Darwin "After reading this book, you will understand the decisions you make in an entirely new way." -- Nicholas Negroponte, founder of MITs Media Lab and founder and chairman of the One Laptop per Child non-profit association "PREDICTABLY IRRATIONAL is a scientific but imminently readable and decidedly insightful look into why we do what we do every day...and why, even though we know better, we may never change." -- Wenda Harris Millard, President, Media, Martha Stewart Living Omnimedia "Predictably Irrational is an important book. Full of valuable and entertaining insights that will make an impact on your business, professional, and personal life." -- Jack M Greenberg, Chairman, Western Union Company, Retired Chairman and CEO, McDonalds Corporation "Predictably Irrational is clever, playful,humorous, hard hitting, insightful, and consistently fun and exciting to read." -- Paul Slovic, Founder and President, Decision Research "Freakonomics held that people respond to incentives, perhaps in undesirable ways, but always rationally. Dan Ariely shows you how people are deeply irrational, and predictably so." -- Chip Heath, Co-Author, Made to Stick, Professor, Stanford Graduate School of Business Description for Teachers/Educators Behavioral economist and New York Times bestselling author Dan Ariely offers the revised and updated Predictably Irrational, a much-needed take on the irrational decisions that led to our current economic crisis. In his uniquely engaging style, Dan Ariely again examines our poor decision-making processes-now on a broader canvas than ever before. Some of the questions Ariely explores include: * Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?* Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? * What caused individuals to take on mortgages that were too large?* Why didnt we plan better for the possibility of bad times? Blending everyday experience with groundbreaking analysis and new research into todays economic climate, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities Details ISBN0061353248 Language English ISBN-10 0061353248 ISBN-13 9780061353246 Media Book Format Paperback Year 2010 Pages 384 DEWEY 153.83 Short Title PREDICTABLY IRRATIONAL REV & E Subtitle The Hidden Forces That Shape Our Decisions Country of Publication United States AU Release Date 2010-05-01 NZ Release Date 2010-05-01 US Release Date 2010-05-01 UK Release Date 2010-05-01 Author Dr Dan Ariely Publisher HarperCollins Publishers Inc Edition Description Revised and Expanded ed. Publication Date 2010-05-01 Imprint HarperCollins Publishers Illustrations Illustrations Audience General Imprint US Harper Perennial Publisher US HarperCollins We've got this At The Nile, if you're looking for it, we've got it. 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