Description: Power of Customer Misbehavior : Drive Growth and Innovation by Learning from Your Customers, Paperback by Fisher, M.; Abbott, M.; Lyytinen, Kalle, ISBN 1349467790, ISBN-13 9781349467792, Like New Used, Free shipping in the US To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.
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Book Title: Power of Customer Misbehavior : Drive Growth and Innovation by Learning from Your Customers
Number of Pages: VIII, 192 Pages
Language: English
Publisher: Palgrave Macmillan The Limited
Topic: Business Communication / General, E-Commerce / General (See Also Computers / Electronic Commerce), Marketing / Research
Publication Year: 2014
Illustrator: Yes
Genre: Business & Economics
Item Weight: 16 Oz
Author: Michael Fisher, Kalle Lyytinen, Martin Abbott
Item Length: 8.5 in
Item Width: 5.5 in
Format: Trade Paperback
