Description: Power of Customer Misbehavior : Drive Growth and Innovation by Learning from Your Customers, Hardcover by Fisher, Michael; Abbott, Martin; Lyytinen, Kalle, ISBN 1137348917, ISBN-13 9781137348913, Like New Used, Free shipping in the US To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.
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Book Title: Power of Customer Misbehavior : Drive Growth and Innovation by Le
Number of Pages: VIII, 192 Pages
Language: English
Publication Name: Power of Customer Misbehavior : Drive Growth and Innovation by Learning from Your Customers
Publisher: Palgrave Macmillan The Limited
Item Height: 0.8 in
Publication Year: 2013
Subject: Business Communication / General, Customer Relations, Marketing / Research, E-Commerce / General (See Also Computers / Electronic Commerce)
Type: Textbook
Item Weight: 16 Oz
Subject Area: Business & Economics
Item Length: 8.5 in
Author: Michael Fisher, Kenneth A. Loparo, Kalle Lyytinen, Martin Abbott
Item Width: 5.8 in
Format: Hardcover
