Patrick M Georges Anne-Sophie Bayle-Tourtoulou Mich Neuromarketing i (Hardback)

Description: Further DetailsTitle: Neuromarketing in ActionCondition: NewFormat: HardbackRelease Date: 01/03/2015Subtitle: How to Talk and Sell to the BrainISBN-10: 0749476141EAN: 9780749476144ISBN: 9780749476144Edition: Re-issuePublisher: Kogan Page LtdDescription: Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Referencing many global brands such as Aston Martin, Hermes, Virgin, Facebook, Ralph Lauren and Fuji, the authors, whose background covers both neuroscience and marketing, showcase the latest thinking on brain function and intelligence, and on the subconscious influences on consumer behaviour. Neuromarketing in Action then examines the ways in which marketing efficiency can be improved through the satisfaction of the customer's senses, emotions, memory and conscience and looks at the impact on current marketing activities such as selling methods, sensory marketing and product modification, and on future strategies like value innovation, sensory brands, increased interaction with social networks and permission marketing.Language: EnglishCountry/Region of Manufacture: GBItem Height: 240mmItem Length: 163mmItem Width: 21mmItem Weight: 580gAuthor: Patrick M Georges, Anne-Sophie Bayle-Tourtoulou, Michel BadocGenre: Business & FinanceType: MedicineRelease Year: 2015 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.

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