Description: Online Intermediaries for Co-Creation : An Explorative Study in Healthcare, Hardcover by Künne, Christoph W., ISBN 3319511238, ISBN-13 9783319511238, Brand New, Free shipping in the US
This book investigates the powerful role of online intermediaries, which connect companies with their end customers, to facilitate joint product innovation. Especially in the healthcare context, such intermediaries deploy interactive online platforms to foster co-creation between engaged healthcare consumers and innovation-seeking healthcare companies.
In three empirical studies, this book outlines the key characteristics of online intermediaries in healthcare, their distinct strategies, and the remaining challenges in the field. Readers will also be introduced to the stages companies go through in adopting such co-created solutions. As such, the work appeals for both its academic scope and practical reach.Price: 132.06 USD
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Book Title: Online Intermediaries for Co-Creation : An Explorative Study in H
Number of Pages: Xviii, 224 Pages
Language: English
Publication Name: Online Intermediaries for Co-Creation : an Explorative Study in Healthcare
Publisher: Springer International Publishing A&G
Publication Year: 2017
Subject: Management Information Systems, Enterprise Applications / General
Item Weight: 173.3 Oz
Type: Textbook
Subject Area: Computers
Author: Christoph Künne
Item Length: 9.3 in
Series: Progress in Is Ser.
Item Width: 6.1 in
Format: Hardcover
