No Forms. No Spam. No Cold Calls.: The Next Generation of Account-Based Sales an

Description: No Forms. No Spam. No Cold Calls. by Latané Conant Unlock the full potential of modern marketing and sales In the newly revised and updated edition of No Forms. No Spam. No Cold Calls: The Next Generation of Account-Based Sales and Marketing, celebrated speaker, writer, and Chief Market Officer of 6sense, Latané Conant, delivers an eye-opening and engaging guide for salespeople and marketers to use technology to identify prospects and put them at the center of everything they do. Youll learn how to prioritize which accounts to work, engage the entire buying team, uncover hidden intent signals, and measure real success. Youll also discover: Strategies for building a tech-stack that prioritizes your customersWays for chief marketing officers to stop playing defense and go on offenseInsights for the modern sales leader, including how to sellers up to win, design successful territories, and hire and retain top sellersHow the modern era of marketing and sales is different from what it used to be and how to capitalize on your new capabilities A cant-miss handbook for marketers, salespeople, and team leads, No Forms. No Spam. No Cold Calls. is an original and thought-provoking journey through the techniques and strategies made possible by modern revenue technologies. FORMAT Paperback LANGUAGE English CONDITION Brand New Back Cover PRAISE FOR NO FORMS. NO SPAM. NO COLD CALLS. "Latan Flap PRAISE FOR NO FORMS. NO SPAM. NO COLD CALLS. "Latan Author Biography LATANÉ CONANT is CMO of 6sense and is passionate about empowering marketing leaders with effective technology, predictive insights, and thought leadership so they can confidently lead their teams, company, and industry into the future. As a "recovering software sales woman" she is keenly focused on leveraging data to ensure marketing programs result in deals, not just leads. Table of Contents Foreword v Introduction 1 Chapter A New Era of Sales and Marketing 15 Chapter 2 Its Time for CMOs to Play Offense 27 Chapter 3 Building the Customer-First Tech Stack 57 Chapter 4 Our Bold New Vision in Action 97 Chapter 5 The Modern Sales Organization 137 Chapter 6 Are You Ready to Break Through? 183 Afterword 243 About the Author 256 Index 257 Details ISBN1119982871 Short Title No Forms. No Spam. No Cold Calls Language English Edition 2nd ISBN-10 1119982871 ISBN-13 9781119982876 Format Paperback Subtitle The Next Generation of Account-Based Sales and Marketing Publisher John Wiley & Sons Inc Imprint John Wiley & Sons Inc Place of Publication New York Country of Publication United States Year 2022 Pages 272 Publication Date 2022-09-26 UK Release Date 2022-09-26 NZ Release Date 2022-09-27 Edition Description Revised and Updated DEWEY 658.804 Audience General US Release Date 2022-09-26 Author Latané Conant AU Release Date 2022-11-03 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:139190319;

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