Description: Editorial Reviews Product Description No Lye: An American Beauty Story is a 2019 documentary film that chronicles the rise and decline of the black-owned ethnic beauty industry in America. The ethnic beauty industry began with the African-American desire for hair straighteners and skin lighteners in the Reconstruction era after slavery. By the late 1960's, the sale of black health and beauty aids had evolved into a multi-million dollar business that was heavily influenced by the civil rights movement. A decade later, innovative hair styles and cosmetic products transformed the market into a billion dollar industry and African-American beauty manufacturers began facing hostile competition from large non-black corporations. No Lye: An American Beauty Story details the fight to control the industry and looks at the impact of popular culture on ethnic beauty standards in America. Review It is obvious that a lot of research went into making No Lye. It is full of details, some known and some unknown. Although it is a documentary, it was actually entertaining, especially with the music and television clips and read along with quotes and snippets. Even if you think you are a black hair care industry expert, I am convinced this documentary will tell you something you did not know. --Marilyn Smith, EURweb.com Probably the best film on the history of black hair care --Kenny Dees, Power 620 (Syracuse) No Lye could be used by those who teach popular culture, black business practices, cultural appropriation and expropriation, and the history of the black image. It is informative, entertaining, and historical. --Charlene Regester, Journal of American History About the Director Bayer Mack is a nationally-published American entertainment journalist, record executive and film producer. He is best known as the writer/director of the 2014 historical documentary Oscar Micheaux: The Czar of Black Hollywood and the award-winning 2021 film Black Seeds: The History of Africans in America. Product details Package Dimensions : 7.52 x 5.47 x 0.59 inches; 3.17 Ounces Director : Bayer Mack Media Format : NTSC, Widescreen Run time : 55 minutes Release date : February 28, 2020 Actors : John H. Johnson, George E. Johnson, Robert L. Johnson Studio : Block Starz Music Television UPC : 746175608534 Number of discs : 1 Official Website: www.AmericanBeautyStory.com IMDb: https://www.imdb.com/title/tt11160956/ Wikipedia: https://en.wikipedia.org/wiki/No_Lye:_An_American_Beauty_Story
Price: 15.99 USD
Location: Louisville, Kentucky
End Time: 2025-01-08T18:18:44.000Z
Shipping Cost: 4 USD
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Item Specifics
All returns accepted: ReturnsNotAccepted
Non-Domestic Product: No
DVD Edition Year: 2019
Video Format: NTSC
Former Rental: No
Rating: NR
Director: Bayer Mack
Sub-Genre: Blaxploitation
Studio: Block Starz Music Television
Edition: Limited Edition
Aspect Ratio: 16:9
Type: Movie
Format: DVD
Region Code: DVD: 1 (US, Canada...)
Release Year: 2019
Producer: Block Starz Music Television
Language: English
Actor: John H. Johnson, George Ellis Johnson
Genre: Documentary
Run Time: 70 miutes
Movie/TV Title: American Beauty
Country/Region of Manufacture: United States
Unit Quantity: 1