Description: A new sub-area of marketing is emerging called neuromarketing. It combines psychology, neuroscience, and economics with the study of consumer motivations. This is leading to the creation of new technological approaches that enable companies to read the customer's mind and tailor marketing practices, products, and services. Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities provides emerging information on the issues involved in the field of neuromarketing, including models, technologies, and the methodology of this field. Highlighting the intricacies of neuroscience, biometrics, multimedia technology, marketing strategy, and big data management, this book is an ideal resource for researchers, neuroscientists, marketers, suppliers, customers, and investors seeking current research on the integration of new neuromarketing trends and technologies.
Price: 177 GBP
Location: Gloucester
End Time: 2025-01-14T11:40:56.000Z
Shipping Cost: 27.33 GBP
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EAN: 9781522548348
UPC: 9781522548348
ISBN: 9781522548348
MPN: N/A
Book Title: Neuromarketing and Big Data Analytics for Strategi
Item Length: 25.4 cm
Item Weight: 0.62 kg
Publisher: IGI Global
Publication Year: 2017
Subject: Economics, Management, Marketing
Item Height: 254 mm
Number of Pages: 135 Pages
Language: English
Publication Name: Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities
Type: Textbook
Author: Joana Coutinho De Sousa
Item Width: 178 mm
Format: Hardcover
