More Words That Sell: A Thesaurus to Help You Promote Your Products, Services an

Description: More Words That Sell by Richard Bayan In highly competitive, quick-hitting marketplace, choosing the correct words is vital to the success of your message. This title provides you with more than 3,500 high-powered, high-profit words, phrases, and slogans that have proven their ability to hold readers attention as you deliver your message and to persuade them to respond. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description A reference for anyone who would like access to key words that make a difference in selling. Like its predecessor, "Words That Sell", it is arranged by category, and consists mainly of lists of descriptive words and phrases, plus checklists, quick-reference tips and other features. It also includes special-purpose lists that fall outside of the scope of the first book. These include: power words (for heightening impact); action verbs; positive personal qualities (for selling oneself); negative qualities (for putting down the competition); fine distinctions (closely-related words and their connotations); cliches (to avoid); product colours (appealing alternatives to red, white, blue, yellow and so on); sounds; flavours; smells; textures; and general advertising words that reflect trends in popular culture. The author also covers words and phrases used in niche advertising such as: financial and insurance; subscription/publishing; consumer products; business-to-business; self-improvement; small business services; corporate image; fundraising; technology; youth market; senior market; and collectibles.The impact of Internet advertising is acknowledged with lists of email "grabbers", a brief text section on Internet advertising does and donts, capsule profiles of Internet advertising media options, a special mini-primer on tailoring ones writing to the Internet, and a list of Internet advertising "key words" for quick reference. Back Cover More than 3,500 words, phrases, and slogans guaranteed to hit your target with power and precision--every time! In todays highly competitive, quick-hitting marketplace, choosing the correct words is vital to the success of your message--far too vital to be left to chance! More Words That Sell provides you with more than 3,500 high-powered, high-profit words, phrases, and slogans that have proven their ability to hold readers attention as you deliver your message and to persuade them to respond. Taking up where the bestselling Words That Sell left off, More Words That Sell supplies you with all-new tools for fine-tuning your copy and hitting the hot buttons of your target audience. Nearly thirty alphabetically arranged, special-purpose categories help you quickly locate exactly the words you need to: Make readers feel your message instead of just read it Add muscle to your copy by using powerful verbs and adjectives Find the right words and phrases for niche markets Boost results by using words that appeal to basic human needs Invite interaction from website visitors--and bring those visitors back Create a favorable impression with resumes and cover letters as well as with general business correspondence such as reports and memos Use colors, fragrances, sounds, and textures for vivid sensory appeal Ask any veteran writer and youll be told that one word can make or break a message. Finding that word under the pressure of a tight deadline, however, can be difficult if not impossible. Let More Words That Sell help you choose the words that will boost the effectiveness and profitability of your message--whether youre promoting products, ideas, your business, or yourself. Author Biography McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide Details ISBN0071418539 Author Richard Bayan Language English ISBN-10 0071418539 ISBN-13 9780071418539 Media Book Format Paperback Year 2003 Imprint McGraw-Hill Professional Subtitle A Thesaurus to Help You Promote Your Products, Services and Ideas Country of Publication United States Edition 1st Short Title MORE WORDS THAT SELL Illustrations black & white illustrations Series Marketing/Sales/Adv & Promo DOI 10.1036/0071418539 UK Release Date 2003-08-16 AU Release Date 2003-08-16 NZ Release Date 2003-08-16 US Release Date 2003-08-16 Pages 176 Publisher McGraw-Hill Education - Europe Publication Date 2003-08-16 DEWEY 659.103 Audience General We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:6580672;

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