Description: Metaphor and Mills : Figurative Language in Business and Economics, Hardcover by Herrera-Soler, Honesto (EDT); White, Michael (EDT), ISBN 3110272962, ISBN-13 9783110272963, Brand New, Free shipping in the US While the role of metaphor in economics and business has produced multiple research articles, no comprehensiv-length study has yet appeared. The present book is a timely attempt to fill this gap, giving a global coverage of the role of metaphor in business and economics. It spans time (from Classical Greece to the current business network meeting-room), space (from Europe through the Americas to Asia), cultures and languages (from continental European languages, Brazilian Portuguese to Chinese). The theoretical grounding of th is the Conceptual Theory of Metaphor taken in a dynamic sense as evolving with on-going research. The theory is thus used, adapted and refined in accordance with the evidence provided. Metaphor is shown to be theory constitutive in the elaboration of economic thinking down through the ages while, at the same time, the emphasis on evidence open to historical, cross-cultural and cross-linguistic considerations align with the current notion of situatedness. Th is a rich source of information for researchers and students in the fields of Metaphor Studies, Economics, Discourse Analysis, and Communication Studies, among others.
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Book Title: Metaphor and Mills : Figurative Language in Business and Economic
Number of Pages: 337 Pages
Publication Name: Metaphor and Mills : Figurative Language in Business and Economics
Language: English
Publisher: DE Gruyter, Inc.
Subject: General, Rhetoric, Economics / General, Linguistics / General, Linguistics / Pragmatics
Publication Year: 2012
Item Weight: 22.3 Oz
Type: Textbook
Author: Michael White
Subject Area: Language Arts & Disciplines, Business & Economics
Item Length: 9.1 in
Item Width: 6.1 in
Series: Applications of Cognitive Linguistics [Acl] Ser.
Format: Hardcover
