Description: The leading authority on agile marketing shows how to build marketing operations that can pivot freely and yet remain committed to priorities. As a marketer, are you tired of chasing marketing fads and algorithm rumors that seem to change every couple of months? This guide to building the perfect marketing department will help you achieve the latest and greatest without having to rebuild your operations from scratch every time the wind changes. You see, Agile has been the accepted modus operandi for software development for two decades, and marketing is poised to follow in its footsteps. As the audiences we market to become ever more digital, Agile frameworks are emerging as the best and only way to manage marketing. This book is a sign post showing the way towards the Agile future of marketing operations, explaining how every role from social media intern up to Chief Marketing Officer can work in unison, responding to the market's demanding challenges without losing focus on the big picture.
Price: 24.74 USD
Location: East Hanover, New Jersey
End Time: 2024-12-04T22:31:28.000Z
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Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 60 Days
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EAN: 9781523090983
UPC: 9781523090983
ISBN: 9781523090983
MPN: N/A
Book Title: Mastering Marketing Agility : Transform Your Marketing Teams and Evolve Your Organization
Number of Pages: 336 Pages
Language: English
Publisher: Berrett-Koehler Publishers, Incorporated
Item Height: 0.6 in
Topic: E-Commerce / Internet Marketing, Commerce
Publication Year: 2020
Illustrator: Yes
Genre: Business & Economics
Item Weight: 11.2 Oz
Item Length: 8.9 in
Author: Andrea Fryrear
Item Width: 6 in
Format: Trade Paperback
