Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insigh

Description: Marketing with Strategic Empathy by Claire Brooks Estimated delivery 3-12 business days Format Paperback Condition Brand New Description Empower teams to engage together in immersive strategic learning about consumers, and use this learning to create a blueprint for flexible marketing planning. Publisher Description We are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded. Every manager, perhaps even every employee, needs to become a strategist. Every strategist, in turn, needs to develop deep consumer insight - or empathy - as a basis for flexible strategy formation. This book offers a practical guide on how to develop and implement a systematic process of strategic empathy to lead to greater effectiveness and day-to-day success. Marketing With Strategic Empathy is written by Claire Brooks, the CEO of the global consulting firm where the strategic empathy framework and processes were developed. She has applied these in many successful projects for international corporations for more than 10 years. Author Biography Claire Brooks is president and managing director of ModelPeople Inc, a global branding company offering branding insights and strategic solutions to a wide range of international clients. Claire has almost 30 years experience in brand management, brand planning and strategic market research with Fortune 500 companies and advertising agencies in both Europe and the US. Details ISBN 0749477547 ISBN-13 9780749477547 Title Marketing with Strategic Empathy Author Claire Brooks Format Paperback Year 2016 Pages 256 Publisher Kogan Page Ltd GE_Item_ID:161824926; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

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Location: Calgary, Alberta

End Time: 2024-11-10T03:03:24.000Z

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