Marketing with Strategic Empathy: Inspiring strategy w. deeper consumer insight

Description: We are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded. Every manager, perhaps even every employee, needs to become a strategist. Every strategist, in turn, needs to develop deep consumer insight - or empathy - as a basis for flexible strategy formation. This book offers a practical guide on how to develop and implement a systematic process of strategic empathy to lead to greater effectiveness and day-to-day success.Marketing With Strategic Empathy is written by Claire Brooks, the CEO of the global consulting firm where the strategic empathy framework and processes were developed. She has applied these in many successful projects for international corporations for more than 10 years.

Price: 21.99 USD

Location: Chicago, Illinois

End Time: 2024-08-15T00:00:01.000Z

Shipping Cost: 5.38 USD

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Item Specifics

Restocking Fee: No

Return shipping will be paid by: Buyer

All returns accepted: Returns Accepted

Item must be returned within: 14 Days

Refund will be given as: Money Back

Subject: Strategy

Subject Area: Consumerism

Item Length: 9.3in

Item Height: 0.6in

Item Width: 6.2in

Author: Claire Brooks

Publication Name: Marketing with Strategic Empathy : Inspiring Strategy with Deeper Consumer Insight

Format: Trade Paperback

Language: English

Publisher: Kogan Page, The Limited

Publication Year: 2016

Type: Textbook

Item Weight: 14 Oz

Number of Pages: 256 Pages