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Edition: 1
Book Title: Marketing Models
Language: English
Publisher: Prentice Hall PTR
Topic: Marketing / General
Item Height: 9.2 in
Publication Year: 1995
Genre: Business & Economics
Item Weight: 40 oz
Author: Philip. Kotler, Gary L. Lilien
Item Length: 1.4 in
Item Width: 7 in
Format: Trade Paperback