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Book Title: Marketing Metrics : the Definitive Guide to Measuring Marketing Performance
Item Length: 9.4in
Item Height: 1.1in
Item Width: 7.5in
Author: Phillip E. Pfeifer, David J. Reibstein, Neil T. Bendle, Paul w. Farris
Format: Hardcover
Language: English
Features: New Edition
Topic: Marketing / General, E-Commerce / Internet Marketing, Statistics, Marketing / Research
Publisher: Wharton School Publishing
Publication Year: 2010
Genre: Business & Economics
Item Weight: 29.6 Oz
Number of Pages: 432 Pages
