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Marketing Metrics: 50+ Metrics Every Executive Should Master

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Marketing Metrics: 50+ Metrics Every Executive Should Master

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Release Year: 2006

Book Title: Marketing Metrics: 50+ Metrics Every Executive Should Master

Number of Pages: 384 Pages

Language: English

Publication Name: Marketing Metrics : 50+ Metrics Every Executive Should Master

Publisher: Wharton School Publishing

Publication Year: 2006

Subject: Marketing / General, Marketing / Research

Item Height: 1.3 in

Item Weight: 30.6 Oz

Type: Textbook

Subject Area: Business & Economics

Author: Phillip E. Pfeifer, Paul W. Farris, David J. Reibstein, Neil T. Bendle

Item Length: 9.5 in

Item Width: 7.3 in

Format: Hardcover

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