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Book Title: Marketing Management : Analysis, Planning, Implementation, and Co
Number of Pages: 789 Pages
Publication Name: Marketing Management : Analysis, Planning, Implementation, and Control
Language: English
Publisher: Prentice Hall PTR
Subject: Marketing / General
Publication Year: 1996
Item Weight: 62.1 Oz
Type: Textbook
Author: Philip. Kotler
Item Length: 9.8 in
Subject Area: Business & Economics
Series: International Series in Marketing
Item Width: 7.9 in
Format: Hardcover
