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Number of Pages: 576 Pages
Publication Name: Marketing Management-A Strategic Decision-Making Approach
Language: English
Publisher: McGraw-Hill Higher Education
Subject: Marketing / General
Item Height: 0.7 in
Publication Year: 2009
Item Weight: 34.6 Oz
Type: Textbook
Item Length: 9.9 in
Author: John Mullins, Harper W. Boyd Jr., Orville C. Walker
Subject Area: Business & Economics
Item Width: 8 in
Format: Trade Paperback
