Description: Marketing In The #Fakenews Era by Peter Horst Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description Managing and protecting a companys brand is one of the most important jobs of the chief marketing officer, the chief executive officer, and the board. It used to be that marketers greatest challenge was convincing a consumer to try their product and stick with it—beer, apps, cars, what have you. But the challenges facing brands have gotten far more complex, and the stakes have grown higher when marketing in the #FakeNews Era. Leaders must now address a highly polarized marketplace, in which consumers are energized by their tribal affiliations to take action for or against brands based on their perceived values, beliefs, and biases. They also face grim potential consequences—ranging from share loss to job loss—when things go wrong. Should your brand take social and political stands or keep quiet? What are the benefits and risks of weighing in versus sitting on the sidelines? Is embracing brand purpose good for business or wasteful self-indulgence? Can a CEOs misbehavior in a taxi cab one day bring a PR crisis the next? What happens when the public calls you out on a political position you didnt even mean to take? This book tackles questions like these, outlining how a company must carefully navigate the waters of the #FakeNews Era, where moral scrutiny and consumer outrage abound. Here youll find strategic and tactical guidance on how to prepare yourself for what may lie ahead, because you wont have time to puzzle it out when you get that dreaded late-night call from PR. Author Biography PETER HORST was named by Forbes as one of the Worlds Top 50 Most Influential CMOs. He holds over thirty years of leadership experience with companies such as Capital One, Hershey, General Mills, US West (CenturyLink), and TD Ameritrade. Today, Peter leads CMO Inc., a marketing advisory that aids organizations in building compelling brand strategies, inspiring bigger thinking, and executing against a broader brand purpose. Peter is a highly ranked keynote speaker, contributes to Forbes and other publications, and sits on advisory boards for several early stage companies. Peter earned a BA from Harvard and an MBA from Dartmouths Tuck School of Business. Details ISBN 1599329263 ISBN-13 9781599329260 Title Marketing In The #Fakenews Era Author Peter Horst Format Hardcover Year 2018 Pages 200 Publisher Advantage Media Group GE_Item_ID:125083789; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys
Price: 29.25 USD
Location: Fairfield, Ohio
End Time: 2024-11-29T04:10:22.000Z
Shipping Cost: 0 USD
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
ISBN-13: 9781599329260
Type: NA
Publication Name: NA
Book Title: Marketing in the #Fakenews Era : New Rules for a New Reality of Tribalism, Activism, and Loss of Trust
Number of Pages: 200 Pages
Language: English
Publisher: Advantage Media Group
Topic: Marketing / Multilevel, Political Process / General, Marketing / General, Knowledge Capital, Web / Social Media, Business Ethics, History & Theory, General, Government & Business
Item Height: 0.8 in
Publication Year: 2018
Genre: Philosophy, Political Science, Computers, Business & Economics
Item Length: 9.5 in
Author: Peter Horst
Item Width: 6 in
Format: Hardcover
