Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Marketing In PublishingISBN13:9780415151344ISBN10:0415151341Author:Birn, Robin (Author), Forsyth, Patrick (Author)Description:Marketing In Publishing, Offers A Wealth Of Practical Information On Creative Strategies To Increase Book Sales In A Competitive And Rapidly-Changing Marketplace It Is The First Comprehensive Study In This Area To Be Published Since The Ending Of The Net Book Agreement Patrick Forsyth, Now A Marketing Consultant, Draws In His Many Years' Experience Of The Publishing Industry To Reinstate Marketing Firmly Where It Should Be: As An Integral And Integrated Part Of The Whole Marketing Process Marketing In Publishing Gives Expert Guidance On Different Elements Of The Marketing Process, Including Advice On Promotional And Direct Mail Options, And A Step-By-Step Section On How To Make An Effective Sales Call It Includes A Valuable Discussion Of Fusing Market Research Intelligently To Identify New Opportunities And Market Niches The Book Also Features An Authoritative Chapter Evaluating The Importance Of Electronic Publishingpletely Up-To-Date, Marketing In Publishing Will Be Essential Reading Both For Those Working In Marketing And Editorial Departments, And For Students Of Publishing Studies Binding:Paperback, PaperbackPublisher:RoutledgePublication Date:1997-06-26Weight:0.62 lbsDimensions:0.55'' H x 9.12'' L x 6.06'' WNumber of Pages:176Language:English
Price: 55.1 USD
Location: USA
End Time: 2024-11-23T16:14:47.000Z
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Item must be returned within: 30 Days
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Book Title: Marketing In Publishing
Number of Pages: 176 Pages
Language: English
Publication Name: Marketing in Publishing
Publisher: Routledge
Publication Year: 1997
Subject: Marketing / General, Publishing, Media Studies
Item Height: 0.7 in
Item Weight: 9.6 Oz
Type: Textbook
Subject Area: Business & Economics, Language Arts & Disciplines, Social Science
Author: Robin Birn, Patrick Forsyth
Item Length: 6.1 in
Item Width: 9.2 in
Format: Uk-B Format Paperback
