Description: Marketing Challenges in a Turbulent Business Environment by Mark D. Groza, Charles B. Ragland Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. Publisher Description Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. The key challenge for marketers during the last two decades has been assuring high satisfaction and strong customer loyalty. Today, consumers ever-changing desires, instantaneous communication through social media and mobile technology and an unstable global economic climate all come together to stir up market turbulence. This volume explores how traditional and modern marketing practices facilitate development of new and innovative products, help create increased product/service differentiation, ensure better service quality, and most of all, create value for stakeholders even in such a turbulent business environment. Showcasing cross-cultural research from academics, scholars and practitioners from around the world, this volume provides insight and strategies for various marketing issues in todays emerging markets.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academys flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. Author Biography Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy s flagship journals, "Journal of the Academy of Marketing Science (JAMS)" and "AMS Review." Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. " Details ISBN 3319194275 ISBN-13 9783319194271 Title Marketing Challenges in a Turbulent Business Environment Author Mark D. Groza, Charles B. Ragland Format Hardcover Year 2015 Pages 733 Edition 1st Publisher Springer International Publishing AG GE_Item_ID:144449048; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys
Price: 275.74 USD
Location: Fairfield, Ohio
End Time: 2024-12-27T06:03:11.000Z
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Restocking Fee: No
Return shipping will be paid by: Buyer
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Item must be returned within: 30 Days
Refund will be given as: Money Back
ISBN-13: 9783319194271
Book Title: Marketing Challenges in a Turbulent Business Environment
Number of Pages: Xxiii, 733 Pages
Language: English
Publication Name: Marketing Challenges in a Turbulent Business Environment : Proceedings of 2014 Academy of Marketing Science (AMS) World Marketing Congress
Publisher: Springer International Publishing A&G
Subject: Leadership, Marketing / General, Strategic Planning
Publication Year: 2015
Type: Textbook
Item Weight: 441.9 Oz
Item Length: 9.3 in
Author: Charles B. Ragland
Subject Area: Business & Economics
Item Width: 6.1 in
Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science Ser.
Format: Hardcover
