Description: @font-face { : "Times New Roman"; }@font-face { : "Arial"; }@font-face { : "Verdana"; }@font-face { : "Garamond"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; : 12pt; : Courier; }table.MsoNormalTable { : 10pt; : "Times New Roman"; }div.Section1 { page: Section1; }Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.
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Location: Saint Paul, Minnesota
End Time: 2025-01-26T01:33:52.000Z
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EAN: 9780130387752
ISBN: 9780130387752
Number of Pages: 576 Pages
Language: English
Publication Name: Market-Based Management
Publisher: Pearson Education
Publication Year: 2012
Item Height: 1 in
Subject: Marketing / General
Features: Revised
Item Weight: 28.5 Oz
Type: Textbook
Subject Area: Business & Economics
Author: Roger Best
Item Length: 9 in
Item Width: 7 in
Format: Trade Paperback