Description: Managing Corporate Social Responsibility : A Communication Approach, Paperback by Coombs, W. Timothy; Holladay, Sherry J., ISBN 1444336452, ISBN-13 9781444336450, Like New Used, Free shipping in the US "Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, th guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model Discusses ways to maximize the use of social media and traditional media throughout the process Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA. Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business "--
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Book Title: Managing Corporate Social Responsibility : A Communication Approa
Number of Pages: 208 Pages
Language: English
Publication Name: Managing Corporate Social Responsibility : a Communication Approach
Publisher: Wiley & Sons, Incorporated, John
Publication Year: 2011
Subject: Business Communication / General, Business Ethics, Advertising & Promotion
Item Height: 0.4 in
Item Weight: 10.3 Oz
Type: Textbook
Author: Sherry J. Holladay, W. Timothy Coombs
Item Length: 9.1 in
Subject Area: Business & Economics
Item Width: 6 in
Format: Trade Paperback
