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Managing Brand Equity

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Managing Brand Equity

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Return shipping will be paid by: Buyer

All returns accepted: Returns Accepted

Item must be returned within: 30 Days

Refund will be given as: Money Back

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Release Year: 1991

Book Title: Managing Brand Equity

Number of Pages: 299 Pages

Language: English

Publication Name: Managing Brand Equity

Publisher: Free Press

Item Height: 1.1 in

Publication Year: 1991

Subject: Consumer Guides, Marketing / General, Consumer Behavior, Management, Property

Item Weight: 18.3 Oz

Type: Not Available

Item Length: 9.2 in

Author: David A. Aaker

Subject Area: Law, Référence, Business & Economics

Item Width: 6.1 in

Format: Hardcover

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