Making It in Public Relations: An Insider's Guide To Career Opportunities by Leo

Description: Making It in Public Relations by Leonard Mogel This book introduces readers to the public relations profession, offering insights into firms, roles, responsibilities, and career prospects. For students and other interested in PR as a career. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description This is a guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are moving into as a career. An overview of the various roles and responsibilities involved in PR work, the different types of PR functions and activities and its application in a variety of settings and scenarios are provided. It profiles the ten largest public relations firms, life on the fast track at a small PR firm, how corporate communications is carried on at a large financial institution and PR for diverse organizations. It should be of interest to those studying public relations at university level; recent mass communication, journalism and PR graduates; interns in PR firms; and employees in other fields contemplating a move to this profession. Author Biography Leonard Mogel Table of Contents Contents: Introduction. A Very Short History of Public Relations. Public Relations: What It Is, What It Does. The Components of Public Relations. The Public Relations Counsel Firm: Profiles of the 10 Largest. Life on the Fast Track at a Small Public Relations Firm. An Inside Look at Corporate Affairs at the Bank of America. Public Relations for Diverse Organizations. Getting the Ink: Media Practice, Media Placement, and Media Relations. Internal and Employee Communications, Employee Relations, and Employee Publications. Speechwriting, Speechmaking, and Executive Presentations. Public Affairs, Lobbying, and Issues Management. Public Interest, Public Service. Strategic and Integrated Public Relations and Brand Marketing. Financial Public Relations and Investor Relations. Entertainment and Personal Public Relations. Healthcare Marketing and Communications. Crisis Communications and Management. New Media High-Tech Public Relations. Colleges, Extension Programs, and Summer Institutes. The Alphabet Organizations of Public Relations. Important Publications, Web Sites, and News Services. The Job Search. The Future Face of Public Relations. Review Review of the first edition: "Recent graduates and established professionals alike will find this guide invaluable. Renowned magazine publisher Leonard Mogel shares 30 years of experience--including effective strategies for breaking into public relations, salary ranges for each position, tips on how to land a job in tough times and where the best jobs are, and many other trade secrets--in a no-nonsense, easy-reference format."—Public Relations Journal"Mogel, author, publisher, and academic, provides a realistic and useful guide to the public relations industry....A useful resource for career and business collections in pubic, academic, lower-division undergraduate, graduate, and professional libraries."—ChoiceReview of the first edition: "Realistic and highly readable...all the basics are in this small but powerful package of information."—Llyle J. BarkerAssociate Professor of Journalism, Ohio State University School of JournalismReview of the first edition: "Cuts through the jargon to profile clearly the basic principles and tasks of the fast-changing, technology-shaped profession called PR."—Franklin WaltonSenior Vice President, Ruder-Finn, international public relations organizationReview of the first edition: "Leonard Mogel knows public relations....The book furnishes clear and forceful explanations and examples of what the profession is and of what you need to know to begin the process of preparing for and finding a job....An excellent primer that will meet your goal of providing a realistic and accessible picture of the public relations world."—Steve IsemanProfessor, Ohio State University Details ISBN0805840222 Author Leonard Mogel Short Title MAKING IT IN PUBLIC RELATIONS Language English Edition 2nd ISBN-10 0805840222 ISBN-13 9780805840223 Media Book Format Paperback Illustrations Yes Year 2002 Country of Publication United States Replaces 9780020701804 Subtitle An Insiders Guide To Career Opportunities DOI 10.1604/9780805840223 AU Release Date 2002-02-01 NZ Release Date 2002-02-01 US Release Date 2002-02-01 UK Release Date 2002-02-01 Place of Publication New York Publisher Taylor & Francis Inc Edition Description 2nd edition Publication Date 2002-02-01 Alternative 9780805840216 DEWEY 659.2071 Audience Undergraduate Imprint Routledge Pages 364 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:134444541;

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