Description: FREE SHIPPING UK WIDE Location-Based Marketing by Gérard Cliquet, Jérôme Baray Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities – whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques. FORMAT Hardcover LANGUAGE English CONDITION Brand New Author Biography Gérard Cliquet is Professor Emeritus at the University of Rennes 1, France. He is the author of numerous publications on marketing, retailing and franchising. Table of Contents 1. Spatial Marketing and Geomarketing. 2. The Consumers Spatial Behavior. 3. The Spatial Marketing Mix. 4. Store Location and Georetailing. 5. Spatial Marketing, Geolocation and Mobile Marketing. Details ISBN1786305801 Pages 260 Year 2020 ISBN-10 1786305801 ISBN-13 9781786305800 Format Hardcover Publication Date 2020-03-31 Short Title Location-Based Marketing Language English Subtitle Geomarketing and Geolocation UK Release Date 2020-03-31 Place of Publication London Country of Publication United Kingdom AU Release Date 2020-03-31 NZ Release Date 2020-03-31 Publisher ISTE Ltd and John Wiley & Sons Inc Imprint ISTE Ltd and John Wiley & Sons Inc Audience Professional & Vocational Author Jérôme Baray DEWEY 658.8 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! 30 DAY RETURN POLICY No questions asked, 30 day returns! FREE DELIVERY No matter where you are in the UK, delivery is free. SECURE PAYMENT Peace of mind by paying through PayPal and eBay Buyer Protection TheNile_Item_ID:136272669;
Price: 197.8 GBP
Location: London
End Time: 2024-12-25T07:20:52.000Z
Shipping Cost: 3.9 GBP
Product Images
Item Specifics
Return postage will be paid by: Buyer
Returns Accepted: Returns Accepted
After receiving the item, your buyer should cancel the purchase within: 30 days
Return policy details:
ISBN-13: 9781786305800
Book Title: Location-Based Marketing
Item Height: 242 mm
Item Width: 153 mm
Author: Gerard Cliquet, Jerome Baray
Publication Name: Location-Based Marketing: Geomarketing and Geolocation
Format: Hardcover
Language: English
Publisher: Iste LTD
Subject: Marketing
Publication Year: 2020
Type: Textbook
Item Weight: 528 g
Number of Pages: 260 Pages
