Description: Whether you are a student, professional or just an interested reader intrigued about typography, design, art, logos, and copywriting, you will find this fully-illustrated book an informative look into the inner workings of what makes advertising succeed. From combining the key elements of copy plus art to build an advertisement, through its presentation and into billing (and a lot in between), LEYSEN/JOHNSTON Advertising presents samples of award winning ads, and shares behind the scenes anecdotes of how certain concepts were developed.
Price: 36.51 AUD
Location: Hillsdale, NSW
End Time: 2025-02-05T18:27:30.000Z
Shipping Cost: 24.99 AUD
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Return shipping will be paid by: Buyer
Returns Accepted: Returns Accepted
Item must be returned within: 30 Days
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EAN: 9781088156612
UPC: 9781088156612
ISBN: 9781088156612
MPN: N/A
Format: Paperback, 70 pages
Author: Leysen, Mark
Book Title: Leysen Johnston Advertising: How We Ran A Boutique
Item Height: 0.5 cm
Item Length: 24.6 cm
Item Weight: 0.22 kg
Item Width: 18.9 cm
Language: Eng
Publisher: Traveling Shoes Press
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