Description: Title: Launching New Products: Best Marketing and Sales Practices Author: Westman, John Publisher: Business Expert Press Binding: Paperback Pages: 180 Dimensions: 9.00h x 6.00w x 0.34d Product Weight: 0.48 lbs. Language: English ISBN: 9781606499221 The goals of this book are to discuss critical topics in launching new products, and to distill successful approaches from hundreds of publications and experience from launching over 50 new products into a checklist for marketing leaders, CEOs, and board members. The function of this checklist is to force consideration and completion of tasks that drive a successful product launch. Ships Fast From The USA! Authorized Dealer
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Book Title: Business Expert Press
Number of Pages: 150 Pages
Language: English
Publication Name: Launching New Products : Best Marketing and Sales Practices
Publisher: Business Expert Press
Item Height: 0.3 in
Publication Year: 2015
Subject: Marketing / General, General
Type: Textbook
Item Weight: 7.7 Oz
Subject Area: Business & Economics
Author: Paul Sowyrda, John Westman
Item Length: 9 in
Item Width: 6 in
Format: Trade Paperback