Description: Kundenpriorisierung im Business-to-Business Marketing by Hauke Wetzel Estimated delivery 3-12 business days Format Paperback Condition Brand New Description Anhand von vier empirischen Studien zeigt Hauke Wetzel, wie verschiedene Instrumente und Selektionskriterien erfolgreich kombiniert werden können und wie die Profitabilität von Kundenpriorisierungsmaßnahmen erhöht werden kann. Publisher Description Im Business-to-Business Marketing wird in Wissenschaft und Praxis einstimmig eine Priorisierung wertvoller Kunden als sinnvoll erachtet. Dennoch ist bislang unklar, wie die Kundenpriorisierung ausgestaltet werden sollte und welche Erfolgsauswirkungen sich daraus ergeben. Anhand von vier empirischen Studien zeigt Hauke Wetzel, wie verschiedene Instrumente und Selektionskriterien erfolgreich kombiniert werden können und wie die Profitabilität von Kundenpriorisierungsmaßnahmen erhöht werden kann. Author Biography Dr. Hauke Wetzel promovierte bei Prof. Dr. Hans H. Bauer am Lehrstuhl fÜr ABWL und Marketing II an der Universität Mannheim. Details ISBN 3834940283 ISBN-13 9783834940285 Title Kundenpriorisierung im Business-to-Business Marketing Author Hauke Wetzel Format Paperback Year 2012 Pages 145 Edition 2012th Publisher Gabler GE_Item_ID:144429429; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys
Price: 77.47 USD
Location: Fairfield, Ohio
End Time: 2024-12-26T03:39:08.000Z
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Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Format: Paperback
Language: German
ISBN-13: 9783834940285
Author: Hauke Wetzel
Type: NA
Book Title: Kundenpriorisierung im Business-to-Business Marketing
Publication Name: NA
