Description: Key Success Factors of Sme Internationalisation : A Cross-country Perspective, Hardcover by Dominguez, Noémie (EDT); Mayrhofer, Ulrike (EDT), ISBN 1787542785, ISBN-13 9781787542785, Like New Used, Free shipping in the US This collectiv offers a cross-country perspective on the internationalisation of smalland medium-sized enterprises (SMEs). Scholars from prestigious institutions in Europe,North America, Australia and China provide new insights on how SMEs develop andperform their international activities. Their innovative approach isparticularly useful to understand the major role played by SMEs in today’sglobal economy. The authorsidentify key factors that facilitate the international expansion of SMEs. Theyexplain how SMEs can succeed in their development in both mature and emergingeconomies. Their findings are based on quantitative surveys and in-depthcase studies, and the resulting recommendations are provided to help SME managers increase theperformance of their international activities.
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Book Title: Key Success Factors of Sme Internationalisation : A Cross-country
Number of Pages: 272 Pages
Language: English
Publication Name: Key Success Factors of Sme Internationalisation : a Cross-Country Perspective
Publisher: Emerald Publishing The Limited
Publication Year: 2018
Subject: Development / Business Development, International / General, Small Business
Item Weight: 18.2 Oz
Type: Textbook
Item Length: 9 in
Subject Area: Business & Economics
Author: Ulrike Mayrhofer
Series: International Business and Management Ser.
Item Width: 6 in
Format: Hardcover
