Description: Further DetailsTitle: The Creative EconomyCondition: NewEAN: 9780141977034ISBN: 9780141977034Publisher: Penguin Books LtdFormat: PaperbackRelease Date: 11/07/2013Item Height: 198mmItem Length: 129mmItem Width: 17mmItem Weight: 224gAuthor: John HowkinsLanguage: EnglishSubtitle: How People Make Money from IdeasISBN-10: 0141977035Description: Creativity is the fastest growing business in the world.Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money? In this newly rewritten edition of his acclaimed book, leading creative expert John Howkins shows what creativity is, how it thrives and how it is changing in the digital age. His key rules for success include:Invent yourself. Be unique.Own your ideas. Understand copyright, patents and IP laws. Treat the virtual as real, and vice versa.Learn endlessly: borrow, reinvent and recycle.Know when to break the rules.Whether in film or fashion, software or stories, by turning ideas into assets anyone can make creativity pay.Country/Region of Manufacture: GBGenre: Films & TVTopic: Business & FinanceRelease Year: 2013 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Publication Name: The Creative Economy
Title: The Creative Economy
EAN: 9780141977034
ISBN: 9780141977034
Release Date: 11/07/2013
Release Year: 2013
Subtitle: How People Make Money from Ideas
ISBN-10: 0141977035
Country/Region of Manufacture: GB
Book Title: Creative Economy : How People Make Money from Ideas
Number of Pages: 304 Pages
Language: English
Publisher: Penguin Publishing Group
Publication Year: 2013
Item Height: 0.7 in
Topic: Personal Success, Industries / Media & Communications, Industries / Entertainment, Corporate Finance / General
Genre: Business & Economics
Item Weight: 8.1 Oz
Author: John Howkins
Item Length: 7.8 in
Item Width: 5 in
Format: Trade Paperback
