Jochen Wirtz Ch Services Marketing: People, Technology, (Paperback) (UK IMPORT)

Description: Further DetailsTitle: Services Marketing: People, Technology, Strategy (Ninth Edition)Condition: NewEAN: 9781944659820ISBN: 9781944659820Publisher: World Scientific Publishing Co Inc (USA)Format: PaperbackRelease Date: 10/28/2021Description: Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.Language: EnglishCountry/Region of Manufacture: USAuthor: Jochen Wirtz, Christopher LovelockGenre: Business & FinanceRelease Year: 2021 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.

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Publication Name: Services Marketing: People, Technology, Strategy (Ninth Edition)

Title: Services Marketing: People, Technology, Strategy (Ninth Edition)

EAN: 9781944659820

ISBN: 9781944659820

Release Date: 10/28/2021

Release Year: 2021

Country/Region of Manufacture: US

Book Title: Services Marketing: People, Technology, Strategy (Ninth Edition)

Number of Pages: 600 Pages

Language: English

Publisher: World Industries Scientific Publishing Co Pte LTD

Topic: Industries / Service, Marketing / General, Commerce, International / Marketing

Publication Year: 2021

Illustrator: Yes

Genre: Business & Economics

Item Weight: 0 Oz

Author: Jochen Wirtz, Christopher Lovelock

Format: Trade Paperback