Description: Further DetailsTitle: A Technique for Producing IdeasCondition: NewEAN: 9780071410946ISBN: 9780071410946Publisher: McGraw-Hill ProfessionalFormat: PaperbackRelease Date: 03/16/2003Item Height: 178mmItem Length: 127mmItem Width: 5mmItem Weight: 66gLanguage: EnglishDescription: A step-by-step technique for sparking breakthrough creativity in advertising--or any field Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process. "James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal."--William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.Country/Region of Manufacture: USGenre: Business & FinanceAuthor: James YoungRelease Year: 2003 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Publication Name: A Technique for Producing Ideas
Title: A Technique for Producing Ideas
EAN: 9780071410946
ISBN: 9780071410946
Release Date: 03/16/2003
Release Year: 2003
Country/Region of Manufacture: US
Book Title: Technique for Producing Ideas
Number of Pages: 64 Pages
Language: English
Publisher: Mcgraw-Hill Education
Topic: Marketing / General, Creativity, Advertising & Promotion
Publication Year: 2003
Item Height: 0.2 in
Genre: Self-Help, Business & Economics
Item Weight: 2.3 Oz
Author: James Young
Item Length: 7 in
Item Width: 5 in
Format: Trade Paperback
