Description: Introducing Multimodality, Hardcover by Jewitt, Carey; Bezemer, Jeff; O'halloran, Kay, ISBN 0415639239, ISBN-13 9780415639231, Like New Used, Free P&P in the UK This accessible introduction to multimodality illuminates the potential of multimodal research for understanding the ways in which people communicate. Readers will become familiar with the key concepts and methods in various domains while learning how to engage critically with the notion of multimodality. Th challenges widely held assumptions about language and presents the practical steps involved in setting up a multimodal study, including: formulating research questions collecting research materials assessing and developing methods of transcription considering the ethical dimensions of multimodal research. A self-study guide is also included, designed as an optional stand-alone resource or as the basis for a short course. With a wide range of examples, clear practical support and a glossary of terms, Introducing Multimodality is an ideal reference for undergraduate and postgraduate students in multimodality, semiotics, applied linguistics and media and communication studies. Online materials, including colour images and more links to relevant resources, are available on the companion website at and the Routledge Language and Communication Portal.
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Book Title: Introducing Multimodality
Subject Area: Data Analysis, Religious Sociology
Item Height: 246 mm
Item Width: 174 mm
Author: Carey Jewitt, Jeff Bezemer, Kay O'halloran
Publication Name: Introducing Multimodality
Format: Hardcover
Language: English
Publisher: Taylor & Francis LTD
Publication Year: 2016
Type: Study Guide
Item Weight: 635 g
Number of Pages: 220 Pages
